Before any products can be published, shipping options must be set for each zone.

** When adding different methods, you’ll want to be sure to click back into the method using the “Pencil” icon to actually set the rates as seen below:

Consider offering Free Shipping! Why? It’s what buyers have grown accustomed to from major online retailers.

Of course, you have to be able to cover the cost to ship your products. To do that, consider changing the price of your products to include a portion or all of the shipping cost so you aren’t in the negative. Many retailers, such as Amazon, offer “Free Shipping”, but in reality, the cost of that shipping is subsidized by an increase product price and membership fees.

In general, consumers are willing to pay a higher price for a product vs. paying for shipping fees.

Example:

A buyer wants to buy your product for $15 dollars and during checkout, sees that you have a $10 shipping fee. This cost instantly becomes a roadblock to a sale during checkout. They see that the cost of shipping is almost as much of the product itself, and it causes a 2nd guess on if they really want the product.

But, if you listed the product for $25 instead, with Free Shipping, that roadblock is removed and it becomes a decision based on their willingness to pay a premium for product itself, the quality, and their desire to support your business. Shipping is no longer a part of their purchasing decision.

Alternatively, you can offer Free Shipping based on a minimum spend. By offering a free shipping threshold, retailers can increase the average order value and make customers feel like they are getting a good deal. For this to be effective, the minimum amount spent to qualify for free shipping should be larger than your average order size.

Be sure to mention if you are offering Free Shipping, or Free Shipping with a minimum order spend in bold on your policies and descriptions, so it’s noticeable to shoppers as they browse your products.

Watch the quick video below to learn more and enter your shipping preferences on your Store Settings > Shipping tab.

Quick shipping codes: Watch the video to see how to use

5

5 + ( 1 * [qty] )

5 + [fee percent=30]

5 + [fee percent=30] + ( 1 * [qty] )

[fee percent=30]

[fee percent=30 min_fee=5]

[fee percent=30 max_fee=15]

[fee percent=30 min_fee=5 max_fee=15]

5 + [fee percent=10 min_fee=2 max_fee=15]

Congratulations! If you’ve completed Steps 1-7 in our Getting Started articles, the system will automatically open up and allow you to start adding products.